Know the Impact
The things humans make and consume has an impact on health, climate and the environment - positive and negative! Not all the impact is obvious, the obvious ones being adverse weather and health consequences. The rest of the impact is being assessed by the tireless work of research and non-profit organizations. Accessing this information conveniently and piecing together the information is time consuming.
Earthly is like the Consumer Reports for everyday products. It's gives you the impact that the products have on health, climate and environment.
Make brands align with your values
Are the product ingredients toxic and best avoided? Were animals harmed while developing these products? Were the people involved equitably paid, or was it made by children who ought to have been in school? Are any ingredients responsible for destruction of one of a kind habitats? Brands and the online sites you shop on will seldom give you this information.
Earthly overlays ratings on products as you shop on Amazon.com, taking into account all the attributes that make up the product's impact on health, environment and society (as opposed to a single "Organic" or "fair trade" tag).
...because corporations are just trying to meet your demand, at the cheap price you want, as fast as you want it
Armed with the data, you are empowered to buy better and support the causes you care about directly through your shopping.
Earthly empowers consumers to swing the pendulum in favor of companies that are mindful of their impact to consumers, their homes and the planet.
Earthly's Sustainability Dimensions
Earthly’s scoring and reporting on sustainability is based on 6 pillars: Harmful Chemicals, Waste Consciousness, Low Footprint, Protecting Animals, Social Responsibility and Habitat Preservation. Based on these, we either flag products that we’ve found to be less than desirable, or recommending products that have goodness in them.
Our commitment to Evidence
At Earthly, we look past the marketing copy and base our rating of products on evidence and first principles. We also look further than information provided by companies themselves or influencers promoting their products, to ensure we always remain 100% objective.